Universal Pictures - 'The Bourne Legacy' Social campaign
I was approached by Universal UK and American Airlines to help promote the release of the 4th Installment in the Jason Bourne movie series. The idea was focused around building a social campaign based around the plot of the movie.
We asked members of the Bourne Facebook fan page to build a spy network, using friend connections around the world. The person with the most total mileage would WIN a weekly prize.
